Golf can drive Tenerife tourism

How important is golf to the Tenerife tourism industry? Very, it has been for many years and has the potential to help the island rise out of the tourism bunker it’s in. One man who is well qualified to judge the impact of golf in Tenerife is Paul de Sterck, Director of Golf Costa Adeje, who spoke to the Diario de Avisos newspaper this week.

Looking back on 2007, Paul revealed that 320,000 green fees had been booked in Tenerife over the eight main courses and golf had brought in upward of 23 million euros for the year.

Paul also touched on how the profile of golf in Tenerife has  grown in recent years, thanks to high profile tournaments like the 1999 BMW World final, the 2003 Spanish Open, and the 2005 Tenerife Ladies Open, all televised events that had knock on effects after the events. The scenic qualities of the island courses can’t help but give a boost to island tourism.

As far as spending goes, the average family daily spend while on holiday in Tenerife is 140 euros but for golf tourists, that rises dramatically to 410 euros daily. There is clearly a lot more marketing to be done, but Tenerife is firmly on the map as a major golf holiday destination.

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